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iphone - Yahoo!奇摩 搜尋結果
iphone - Yahoo!奇摩 搜尋結果 
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IT代言戰／代言蘋果 誰人「賈」我比
Aug 12th 2013, 22:42

自由時報 – 

〔編譯盧永山／綜合報導〕蘋果的iPhone不僅為手機或後來的行動裝置產品帶來革命性變革，更改變了全世界。蘋果除以一貫低調神秘、反向操作的行銷策略，引起市場熱議外，已過世的前執行長賈伯斯每回親自發表新產品，就是超級巨星，何須再請代言人！

二○○七年一月九日，賈伯斯在Macworld大會上向外界正式介紹第一代iPhone後，蘋果並未開始大舉宣傳，反而把iPhone相關訊息一點一滴慢慢透露；到六月底正式上市前，iPhone的討論熱潮與人氣累積已經沸騰，等於成功藉消費者的力量幫iPhone做免費廣告。

事實上，由於蘋果產品向來就是市場領導指標，加上賈伯斯本人的話題性十足，iPhone根本無須大作廣告，賈伯斯就是最好的代言人。

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